Monday, 20 October 2014

Modern day charity fundraising

This year has seen some landmark events in the world of charity fundraising.  
First, in March, there was the unprecedented success of the No Make Up Selfie campaign for Cancer Research UK, which involved women across the world taking photos of themselves with no make up on and making a donation to the charity. This was followed in May by the hashtag #BringBackOurGirls which saw hoards of Twitter users and celebrities joining posting the hashtag and whiclst this campaign wasn't aimed to directly raise money for an organisation it did a brilliant job of raising awareness. Then there was also the unforgettable Ice Bucket Challenge (which became so widespread it now has its own Wikipedia page) that swept the world in September. This campaign involved A-list celebrities along with students, office workers, retailers, barmen and even cartoon characters drenching themselves in icy cold water before nominating other people to do so.
But what was it that made these examples so popular? And what does it mean for newly established charities?
We all know that the way things are publicised has changed completely from just a few years ago. The ingredients needed to make a successful advertising campaign have evolved. Whereas in the 00s the key was to be memorable, informative and clever now, in addition to this, it is important to be interactive and inclusive. The examples from this year have triumphed by getting people involved and making them feel like they're doing more than just making an online donation. Even though, in actual fact, taking a photo of yourself without any make up on has nothing to do with cancer at all, it is a feeling that you've done something, made some effort to help. Regardless of how direct that help is.

However, the use of social media does not mean that more traditional forms of fundraising will not yield results. We at Chapel and York have seen a variety of successful fundraising techniques. From utilising a beloved celebrity to hosting events people can get involved in. Now is the age of creative fundraising! More than ever new non-profit are required to think outside the box to get the public involved and interested in your campaign. An Engaged and passionate audience will lead to a successful fundraising campaign.

If you feel that you require support with fundraising Chapel & York has provided training for over 4,500 non-profits worldwide. Our seminars, workshops and webinars have been developed and adapted to meet the ever increasing variety of needs of fundraising and development teams who want to investigate the opportunities available to tap into the $306 billion given annually in the USA. The training is delivered by specialists in the fields and can be tailored to organisations’ specific needs. Our aim is to provide high quality training sessions at affordable prices and provide totally flexible services from simple one-off tasks to being your International Fundraising Department.

New dates for Seminars, Workshops and Webinars are being announced all the time. Subscribe to our e-broadcast service for exclusive training opportunity prices.

Useful Links
Chapel and York Fundraising Guide

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